As a brand extension, your business card should communicate who you are and what you do in an engaging, effective, and memorable manner. People remember your first meeting with your business card if it is made appropriately. It also encourages individuals interested in goods or services of a company or a brand to contact them or visit their website for additional details.
When creating your business card, there are clear Dos and Don’ts to keep in mind. Before making your order for business cards Calgary, double-check that you’ve included each of these important features.
Essentials you must include in your business card:
With the use of business cards, customers and coworkers can recognize and learn more about you. It is different from poster printing as it needs minimal but most significant information. This is the reason mostly the information on our business cards is identical. Including these facts on your business cards has become a need for today’s professionals.
It is the major requirement of a business card printing to include the following five elements:
1. Name, Tagline, & Logo:
Having your name on your business card encourages your customers or coworkers to contact you. Anybody can email or phone your office with inquiries, but they’ll receive better responses if they know who to contact first. The logo and tagline let the cardholder identify your business. A logo has far more meaning than you might think. Whether or not a potential buyer consciously remembers your logo, their subconscious will.
2. Name of Your Business:
Your brand/business/company name should have a lot of space and be obvious. Most people will remember this information, so include it prominently on your business card to ensure its success.
3. Job Title:
Usually, the backside of a business card is used for this detail. The back of a business card builds a company’s relationship with its clients. Simply displaying your title at work should be sufficient to inform others of your duties.
4. Website or store address:
A business card encapsulates complete information about you and your business. You can’t fit a portfolio or showroom on a business card, so tell your new connections where they can see more of your work. It should be user-friendly if you give a website link because visitors can’t click on your card’s link. It must be simple to paste.
5. Social Media Profiles:
Both traditional and virtual businesses use social media venues. That doesn’t mean you have to list every social media account you own. Instead of overwhelming prospective prospects, allow them to engage with you. Be judicious in your selection of channels where prospects may sample your work.
The layout of an effective business card:
An effective business card printing serves as an important connection between your brand and your company’s image. It is the business person’s choice to adjust both kinds of information on the same side of the business card, or they may separate it on the two sides of the card.
When two sides of a business card are utilized, you can add more amount of information. The front of a business card should have all of the necessary information and the back of a business card establishes a link between a business and its owner.
A well-designed business card helps you to build a personal connection with a potential client in addition to spreading your contact information. Because digital networking tools lack the human element, they will never be an acceptable replacement for high-quality business cards. Begin by using a professionally designed business card.